The consuming challenge of food safety
date:Oct 15, 2012
transparency

More than 80 percent of the Chinese shoppers interviewed by Ipsos said they were eager to see the publication of food testing results, plus more transparency in this regard, besides the normal measures taken by competent bodies. More than 70 percent of the public hoped that random inspections will be conducted and test results published.

Customers worry about raw materials and processing because such processes are not transparent. To make them feel assured you have to have standa
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