date:Oct 15, 2012
and adding wholegrains by targeting kids with more ads for their unhealthiest products.
LESS MARKETING
There is a fundamental difference between what the food industry thinks is improvement and what the public health community thinks is improvement, said Dr Jennifer Harris, director of marketing initiatives at the Rudd Center.
The food industry is really focusing on reformulating products that they've always marketed to children, which are some of their highest-sugar products, whereas what we