date:Oct 13, 2012
as possible to the market and to our local contacts, he says.
In 2008, a series of contamination scandals involving several major dairy producers in China severely damaged domestic consumer confidence and led to a dramatic reduction in the market share of domestic brands.
It also gave foreign brands a significant boost in the Chinese market, as consumers became willing to pay a premium for foreign brands as they remain concerned about the safety of domestic dairy products.
The market share of