date:Oct 13, 2012
functional product usage among adults, and teens, who have already tried functional products at some point but are not using them on a daily basis. If the 118 million less-frequent adult users could be encouraged to include just one more functional food or beverage into their diet each week, this would result in an increase of over 6 billion eatings each year.
That would be a win-win situation for consumers and the food industry. Innovative, tasty products can make for a healthier population,