date:Oct 13, 2012
% said taking something out of the diet is the way to a healthy lifestyle.
But they dont always walk the walk. Many consumers still believe a healthy label that indicates something has been taken out means the product will be lacking in flavor or organoleptic quality. For example, when a product is labeled low sodium, many consumers find it less desirable. This may account for new Mintel data that says global launches of foods with low/no/reduced sodium label claims have declined 5% from 2010 t