Kim Kardashian and Andy Murray boost free-from sales
date:Oct 13, 2012
current climate, meat-free foods benefit from a cost, health, ethical and environmental stand as well as providing variety in consumer diets, said Price.

Nearly four-in-10 (38%) of shoppers reported buying vegetarian or meat-free food.

Up to 15% of Britons choose to keep red meat out of their diet. Most (13%) choose to avoid red meat for health and lifestyle reasons (13%), while 2% of consumers avoided it because they have an allergy or intolerance.

About 6% of those surveyed classified thems
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