Kim Kardashian and Andy Murray boost free-from sales
date:Oct 13, 2012
th paying more for, said Mintel.

Combined sales of free-from and meat-free foods are set to top 1bn next year after achieving an estimated value of 949M this year.

Health-conscious consumers were choosing meat-free meals due to concerns about red meat, according to Mintel.

Price said: The meat-free segment has benefitted from a more mainstream positioning than free-from foods, with around one-in-10 Brits avoiding red meat as part of a healthy lifestyle.

Perfectly positioned to thrive in the
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