date:Oct 13, 2012
single most avoided food type because of allergies and intolerance.
Nearly one-in-10 (8%) consumers avoided all products containing dairy including lactose, cows milk and cows milk products.
Another 7% avoid dairy for health and lifestyle reasons.
In total, 8% avoided wheat, 9% avoided gluten, 9% poultry and 8% nuts.
Worth paying for
But cost continues to act as a barrier for many consumers particularly in categories such as bread. Only 14% of users of these products say that they are wor