date:Oct 13, 2012
Celebrity endorsements from Kim Kardashian and Andy Murray have boosted UK sales of free-from foods, which now total 342M, according to market analyst Mintel.
Amy Price, the firms senior food and drink analyst, said: The free-from market has benefitted from a surge in new product development by the specialist brands and own-label players, an increase in merchandising space in-store and endorsement from celebrities as far and wide as Bill Clinton, Kim Kardashian and Andy Murray.
The sector had