date:Oct 11, 2012
barriers due to duopolistic market and price-sensitive consumer, according to the paper.
Chocolates competed with other categories like soft drinks, snacks and beverages for a share of the consumer's wallet, but modern trade and other factors like liberalisation of the economy, growing income of middle class and macro-economic conditions have had a positive impact on consumer spending, said Rawat.
Facts Figures
Chocolate market is estimated to be around 4,500 crore growing at 25% per ann