date:Oct 10, 2012
Absolut Vodka is launching Absolut Tune today, a fusion of white wine and premium vodka. The unexpected blend brings a fruit-forward Sauvignon Blanc from the world-renowned Marlborough region of New Zealand and Absolut vodka.
The brand says Absolut Tune will shake up champagne flutes at premium bars, restaurants, hot spots and retailers in select U.S. cities this fall.
As a brand that prides itself on innovation and cutting-edge collaborations, Absolut Tune fits strategically into some import