Vending machines to display calorie counts in 2013
date:Oct 10, 2012
availability of low-calorie beverages in machines, display messages such as Calories Count Try a Low-Calorie Beverage and add calorie labels disclosing calorie counts to vending buttons, the industry publication said. It will roll out the rest of the country later in the year.

This appears to be an attempt by the industry to start an initiative not just to make diet and low-calorie products available but also to try and motivate consumers to buy and consume more diet and low-calorie products
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