date:Oct 10, 2012
n spent about $131.2 million on Spanish-language marketing last yearand other chains, including Dennys and Wendys (WEN), are also revving up Hispanic advertising. The ethnic consumer, and Hispanics specifically, has influenced the culture in ways that have changed what we listen to, what we eat, and has made things more mainstream, says Cristina Vilella, director of marketing at McDonalds USA (MCD). Dennys, with more than 1,500 U.S. restaurants, has recently created ads to appeal to Hispanics, w