Pizza Patrón's Latin Appeal
date:Oct 10, 2012
xes. Large pepperoni pies go for $4.99 to compete with value-focused brands such as Little Caesars.

Pizza Patrn will open its first Midwest eatery this month in the Chicago neighborhood of Cicero, where 87 percent of the population is Hispanic. The unopened restaurants windows in August were covered with a giant print of a 200-peso bill that said, in Spanish, Get ready to pull out your money. Swad is targeting 30 shops in the Chicago area and says the brandnow Americas 43rd-largest pizza chain,
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