Chocolate Milk Sales Jump Following Refuel Program Launch
date:Oct 09, 2012
gain reported by USDA since early 2010 and possibly longer, said Julia Kadison, MilkPEP vice president of marketing. These numbers are clearly a bright spot on the milk landscape.

The science behind refueling with low-fat chocolate milk presents a new usage occasion for milk. MilkPEP believes changing the patterns of adult athletes will help convert new milk drinkers and provide lapsed users with another reason to drink milk. It also may create a halo effect that could lead to more in-home cons
4/5 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
05/26 07:55