Dark meat chicken growing in popularity
date:May 22, 2012
Chicken thighs climbed 6 percent in volume growth at supermarkets during the 13 weeks ended March 31 despite a 5 percent increase in average retail price, according to Nielsen Perishables Group FreshFacts data. This represents an 11 percent dollar growth. Chicken legs/drumsticks declined slightly due to a 7 percent increase in average retail price.


The growth in popularity of dark meat cuts can be attributed to four factors, really: an interest in its flavor, its popularity in more globally in
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