date:Oct 09, 2012
rmore, antioxidant claims in food and drink NPD have grown from 1% in 2008 to 2% in 2011 and 3% in 2012, bone health claims from 0.26% in 2008 to 1% in 2011 and 2% in 2012, and cardiovascular claims from 1% in 2008 to 3% in 2011 and 3% in 2012. Free From claims are also increasing with food and drink NPD with gluten-free claims rising from 1% in 2008 to 2% in 2011 and 2012 and GMO-free from 0.5% in 2008 to 1% in 2011 and 2% in 2012.
In 2011, India sat in 5th place globally in 2011 with 5% of th