date:Oct 09, 2012
r no additives / preservatives claims - Australia at 15%. The third-largest, Thailand accounted for 13% of the market in 2011 and China for 12%. Meanwhile, the next countries in the region in the top five, New Zealand and Taiwan trail behind at 6% respectively.
Deepa Dsouza, trend and innovation consultant, India, Mintel, said: Health claims are growing in importance for the Indian consumer - and consumers are now much more aware about the ingredients in the food and drink products they choose