date:Oct 09, 2012
elease, indeed, across the region, new food and drink products in India carrying the no additives / preservatives claims are up from 14% in 2008 to 18% in 2011 - and already in 2012, they account for 16% of the overall food and drink market. In food alone, products carrying no additive / preservatives claims have risen from 14% to 17% of total new food product launches, whilst in drink they have increased from 13% to 15% in just three years.
This compares to the second-largest market in APAC fo