date:Oct 08, 2012
he slow-and-steady approach is one that Red Bull has followed for years. Its hard to believe in a category expected to reach nearly $12 billion by 2016, but for Red Bull, the notion of the category reaching maturity is one that is far off.
We have a very small but loyal user base vs. the rest of beverage, Taylor said. Maturation is not within sight right now. I think were in our adolescence.