date:Oct 08, 2012
effects
Companies have overtly marketed the removal of artificial colours, flavours and preservatives, because they are easier concepts to grasp and represent a value-added consumer proposition. With ingredients that are less tangible to consumers, there is less of a consumer proposition and therefore less of a benefit to manufacturers in marketing their removal, he says.
Picking up on Incles' point, it is virtually impossible to track exactly which ingredients are being dropped because of the