date:Oct 08, 2012
eans and holds the ingredients together'.
LFR's Morley, however, questions whether consumers have the appetite for yet more education. Consumers are confronted with a lot of information about food, whether it's on the products they buy, in the supermarket or in the general media. It's important to provide the correct information at the right time in a way to empower them to make informed decisions, he says.
The underlying problem is that consumers are contrary creatures whose perceptions aren'