date:Oct 08, 2012
e present, rather than trying to eliminate them from recipes.
There are ways to make ingredients more acceptable; some manufacturers are using the technique of demystifying ingredients and explaining why each one is necessary to gain a clean-label positive advantage, says Kerrie Medlicott, global director, health and wellness, at bakery ingredients manufacturer CSM.
She cites the examples of Nestl's Milkybar, which contains lecithin and explains on the back of pack that it is 'made from soya b