date:Oct 04, 2012
impression their nutritional value.
Because we considered that the imagery and text of ads (a), (b) and (c) were appropriate to the products and did not over-emphasize the fruit content of the ice creams, we concluded that the ads were not misleading.
Not misleading
The ASA judgment added that at the time of the complaint Unilever UK Ltd was in the process of launching an entirely new website, which has now replaced www.loveicecream.com.
They stressed that they went to great lengths to ensu