date:Oct 04, 2012
e any health claims.
The ASA considered that the two product pages in ads (a) and (b) gave product information but did not make any nutritional or health claims. We acknowledged that the main focus of these pages was on the refreshing aspect of the products rather than their nutritional value, said the judgment.
The ASA also judged that the amount of fruit on the page in advert (c) was not sufficient to imply that a high level of fruit was present in the products, and did not give a misleading