date:Oct 04, 2012
eatured on the Walls Ice Cream website www.loveicecream.com, implied a high level of fruit content in the products.
The Childrens Food Campaign (Sustain) challenged whether the text and images in ads (a), (b) and (c) gave a misleading impression of the nutritional value of the Twister, Solero, Calippo, Cornetto and Frusi Pot ice creams because the implied a high level of fruit content which the products did not warrant, said the ASA judgment.
Following a review of the adverts, the ASA judged