Unilever UK cleared over 'misleading' ice cream website info
date:Oct 04, 2012
eatured on the Walls Ice Cream website www.loveicecream.com, implied a high level of fruit content in the products.

The Childrens Food Campaign (Sustain) challenged whether the text and images in ads (a), (b) and (c) gave a misleading impression of the nutritional value of the Twister, Solero, Calippo, Cornetto and Frusi Pot ice creams because the implied a high level of fruit content which the products did not warrant, said the ASA judgment.

Following a review of the adverts, the ASA judged
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07/12 01:32