Weidenhammer goes oval for differentiation
date:Sep 29, 2012
er range possible, he said.

The shape issue is one of the key things customers are coming to us about with IML. Its a decision-maker, but more on IML than on composite cans.

IML was much more flexible, offering manufacturers the ability to flex the size of packs up and down for x% extra promotions with minimal fuss, he said.

By contrast, composite can designs were much more fixed at one size, said Weidenhammer.

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