date:Sep 29, 2012
sing over 350 products.
According to Euromonitor International, Darrell Lea has a 1.6% share of the US $4bn Australian confectionery market, which is dominated by Mars and Kraft-owned Cadbury.
Leatherhead Food Research analyst Jonathan Thomas previously told this site that Darrell Lea could set itself apart from the big multinationals by focusing on the premium end of the market.