date:Sep 28, 2012
adherence to all food safety and export laws. Though food safety is paramount, how infant formula is marketed by New Zealand companies also requires dedicated attention, she said.
According to Rich, there have been too many local examples in the past few months of start-up infant formula companies breaching the Infant Nutrition Councils Code and making fundamental mistakes with their marketing.
The inappropriate use of the Prime Ministers image to endorse products was recently highlighted in