date:Sep 28, 2012
xample for a health motive)/ easy to prepare (example for a convenience motive)/tastes good (example of a pleasure motive) etc. The relative importance was then derived by dividing the participants absolute rating of the motives by his/her mean score on all motives. The ratings of the individual food choice motives were then put into relation with the consumption data for fruits vegetables and energy-dense foods, and the socio-demographic statistics for educational attainment and household inco