date:Sep 28, 2012
ividual motive priorities (relative motives) rather than only the absolute ratings of single motives (absolute motives). According to the authors, these relative measures better reflect the complexity of the motive structure of food choice.
People's motives for food selection were assessed by means of a Food Choice Questionnaire in which they were asked to rate statements that reflect the six different motivations: It is important to me that the food I eat on a typical day is ... low in fat (e