date:Sep 28, 2012
cession, so their spending habits changed. At the same time, taste preferences evolved, especially among younger consumers, and we saw beer drinkers increasingly seeking different styles and more complex or varied flavor profiles. Both trends affected the powerhouse categories and brands, which resulted in the overall decline.
Domestic light beer, for example, accounted for more than half of total beer volume, so its 2.6-percent volume decline contributed to the industry's contraction. Regular