date:Sep 28, 2012
s, though, beer remains the largest segment of the U.S. adult beverage industry, accounting for more than four-fifths of total alcohol volume, according to Technomic's newly released 2012 BeerTAB (Trends in Adult Beverage) report.
The beer consumer is really at the heart of the trends shaping the beer market, said Donna Hood Crecca, senior director, Adult Beverage Resource Group at Chicago-based Technomic. The core consumers for the major domestic brands were among those most impacted by the re