date:Sep 28, 2012
encouraging shoppers to engage with brands via social media, food marketers targeting Millennials (16-30yrs) are taking this to a whole new level.
The brand must not only be accessible, but willing to openly engage in dialogue
While you may feel cynical (or just old) when you read a press release about a gum embodying a kinda mentality, one thing about which experts appear to agree with Kraft is that brands must be willing to engage with younger consumers more openly and directly.
A great pr