date:Sep 27, 2012
iority to get the category back into growth, the company said. Weve found that some of our brands, such as Coors Light, Corona and Carling Zest, already attract a higher proportion of female drinkers.
The company added: Not all brands are successful in market and its important we invest in growing brands where there is a great proposition that works well for our customers and our consumers.
The 4% abv Anime was launched in July last year, the result of an extensive research programme that look