date:Sep 27, 2012
n, a psychologist, said that consumers associate local food closely with freshness and organic food with healthfulness. Those are both compelling benefits, and economic studies have indicated that consumers are generally willing to pay about an equal premium for organic and local foods. But in the real world, local produce is often cheaper than organic produce -- tipping the scales in its favor, and driving up demand.
Gallo said that Whole Foods is also doing its part to meet that demand. Corpo