Local Produce Increasingly Preferred To Organic, Consumer Survey
date:Sep 27, 2012
ithout artificial ingredients (32 percent), meat made without antibiotics or hormones (30 percent) or handmade, small-batch or artisanal and specialty foods (20 percent).

The Whole Foods survey didn't specifically ask whether the customers would be willing to pay more for organic produce. But answers to another question indicated that one in four respondents spend at least a quarter of their grocery money on organic and/or natural products.

A.C. Gallo, the president and COO of Whole Foods, exp
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