date:Sep 27, 2012
tion today that characters in the advert appeared to be older teenagers and young adults, but said it considered it likely that under-16s ('children' for the purposes of its advertising code) would personally identify and aspire to be like the figures depicted.
Unhealthy lifestyle not condoned
Web resources presented alongside the advert downloadable desktop backgrounds for computers and cell phones, ringtones and games for the latter would also appeal to young teenagers, the ASA conceded.