Consumers overloaded with ‘confusing’ info on nutrition labels, says BDSI
date:Sep 27, 2012
on packaging or whether too much information was confusing.

Is too much info confusing?

BDSI invited Gunther Hirschfelder, a cultural anthropologist from the University of Regensburg, to the event who said there was more nutrition information available than ever before, much of which is contradictory.

Solveig Schneider, media relations at BDSI, told ConfectioneryNews.com: People dont know what to believe anymore. Consumers are more confused nowadays than they were 20 years ago.

Hirschfelder

05/02 04:55