Kraft’s PR punch: Google+ Hangout On Air Cadbury Mint Bubbly launch
date:Sep 27, 2012
s and a brand.

Hangouts On Air are an incredible way of directly engaging a small group of consumers while also broadcasting to a much larger group, Daykin told ConfectioneryNews.com.

Weve had great success with them around our Olympic sponsorship and theyre one of the most unique features of the [Google+] platform, he said.

Increased activity on the Google+ page also boosts website visits and search rankings, he said.

The new mint product will be unveiled on the Cadbury Facebook and Twitter
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