date:Sep 26, 2012
L Rookie of the Week program connects fans directly to the NFL and the players, said, Todd Kaplan, Director, Pepsi Sports Marketing. This year we wanted to kick-off the program in a humorous way and partnering with Funny or Die was a natural choice.
After the regular season, five players will be nominated for Pepsi MAX NFL Rookie of the Year honors. Fans can vote for the winner on NFL.com/rookies throughout the month of January. The Pepsi MAX NFL Rookie of the Year will be announced at the seco