date:Sep 26, 2012
nd are driving purchasing decisions, which are no longer being driven by necessity, but to satisfy individual needs. There has therefore been a shift in how the beverage can is viewed - it is no longer an aspirational packaging format, but is one that is available for normal, not premium, consumption.
With a fast and substantive increase in the Indian middle-class population, who are increasingly made up from a younger generation who have more disposable income, the retail sector across India i