date:Sep 26, 2012
ned carbonated soft drinks market, with a preference for tea, milk and fresh juice historically being the drink of choice. The can has been seen by many as a premium product and not available to a majority of the population but this perception is changing.
Industry research has found that three new major consumer segments have emerged in India: children, youth (which includes the young working singles) and the urban Indian woman. These consumers have shown a tremendous increase in influencing a