date:Sep 26, 2012
challenges during this time which has led to a sound understanding of what it takes to be successful in the region. Understanding the cultural context is vital and must be recognised in all aspects of the business. Consumer needs may be different to those in Europe, but they are not difficult or impossible to meet once you learn what it is that regional customers are most looking for with your products. Crucially an understanding and a respect for local markets, the ability to meet the changing