date:Sep 26, 2012
y into making sure its regional operating models are fit for purpose as it is vital that strong working relationships are built in local communities.
When entering the market, regional business knowledge is invaluable. This is particularly important in a country like India where it is often said that India is actually 29 countries with 325 languages and 1,652 dialects. Companies must ensure that local understanding is used to the best of its ability to ensure the packaging produced appeals to