Dragons’ Den winners aim to be ‘the Chinese Levi Roots’
date:Sep 26, 2012
key to long-term growth.

Tse said: With the Levi Roots deal, they licensed the brand, which enabled him to take his product to different categories. Weve been looking at doing this as well.

The product is currently in the table sauce category but further expansion would be achieved by moving into cooking sauce and, eventually, dried goods.

We will probably invest in a factory with warehouse and distribution links, she said. Weve created three jobs already and wed like to create many more jobs
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