date:Sep 26, 2012
in the Vietnamese fast food market, according to Euromonitor.
McDonalds is missing out on a big opportunity, said Sitkoff. An unconfirmed report in the US suggested the golden arches would appear in Hanoi soon, but there has been no word of this in local media.
VietMac Rice Burger, a Hanoi local chain, is a recent addition, serving beef, chicken, pork, fish or seafood patties, served in compressed rice rather than a bread bun. It serves vegetables and a light soup with meals, adding a Vietnames