date:Sep 26, 2012
anoi, KFCs first store was in a suburb, while Filipino fast food brand Jollibee chose a far-flung rural district. The new restaurants are nicer, somewhere to go for a date, said Doan, a 30-year-old office worker in Hanoi.
Health and obesity are growing issues, yet fast food does not hold the same connotations as it can have in the West: cheap, poor-quality food for poorer people.
Euromonitor found KFC had the largest market share followed by Lotte then Jollibee. Lotte, ultimately part of Japan