date:Sep 26, 2012
orically, as McDonalds is not yet in Vietnam.
Market analyst Euromonitor reported last year that in 2010, fast food continued to display impressive current value growth of 13%, to reach VND7.1 trillion (US$3.4bn). This is despite cycles of cripplingly high inflation since 2008 23% in August 2011 but now closer to 6% amid fears that it will rise again.
One reason for continued growth is that companies have tried to maintain affordable prices. Another is that the middle and upper classes have