date:Sep 26, 2012
A fashion for eating in branded fast food outlets, such as Americas KFC, is helping to drive increased meat consumption in Vietnam, where pork remains king but chicken dominates menus in quick meal chains.
Per capita daily consumption of meat rose from 51g in 2000 to 84g in 2010, the countrys National Institute of Nutrition reported recently.
Rapid economic growth and a rising urban middle class have enticed foreign chains in recent years. Market leader KFC, in-country since 1997, opened in Ha